TOP eCommerce Tips in 2022 from the Best eCommerce Consultants In Toronto
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Planning to launch your business in e-commerce? You are on the right way!
Over the past 3 years, e-commerce sales have tripled, making it one of the premier spaces for innovative brands.
No matter what goals you set, you will need best eCommerce tips to make your business development more successful.
If you are a newcomer in this field, the search for such methods may seem quite difficult.
Don’t worry! You won’t have to spend a lot of time finding proven techniques. We did it for you ;)
In this article we’ll share with you the most effective eCommerce tips available in 2022, as well as the best eCommerce consultants in Toronto, who can take care of your business.
eCommerce marketing tips
E-commerce digital marketing is the best you can do for your business in 2022.
With e-business marketing you will attract more traffic, transform it into buyers of your products, and keep customers over time.
eCommerce conversion tips
Check out the TOP 5 eCommerce business tips, that can make a difference for your brand:
Make your website simple and user friendly
Evaluate the design of your website from the perspective of a potential client.
Can you quickly understand in what section the product you are interested in is?
To facilitate the search for a product, you can add chat bots to the site, which will make it easier for the customer to understand which product is optimal for his needs.
Provide comfort to the users, and they will reciprocate by ensuring the growth of sales of your products.
Make your website mobile friendly
This is one of the most important eCommerce website tips: approximately ¾ purchases in e-commerce are made through mobile devices.
Therefore, it is important to ensure that the design of the site is adapted for mobile users.
Add detailed products description
This includes a textual description of the product as well as a visual series.
Pictures should be clear and give a full idea of what kind of goods your client will receive.
In turn, the textual description should complement the visual series and provide answers to all questions that may arise from the consumer during the choice of goods.
Make sure that the ordering process is as convenient as possible
The design of the order page should be as simple as possible. Ideally, you should provide the one click buying option.
Also on this page you need to clarify everything relevant to the ordering process:
- Cost of goods;
- Payment methods;
- Shipping options;
- Information on the return of goods if necessary.
Implement a subscription to special offers
Various promotions and discounts for subscribing to the newsletter are a great way to encourage customers to make a purchase.
In addition, by subscribing to updates, your target audience will receive information about other current offers, which will keep the customer over time and regularly remind them about your products.
eCommerce black friday tips
Black Friday, as well as other holidays, is a great opportunity to attract customers and encourage them to buy at your store.
To do this it is needed to place on the site your promotions and special offers before the holidays, to cause an even greater desire to buy at a bargain price.
Especially well such offers work for a loyal audience (which previously made an order).
You can use the following holiday selling eCommerce tips:
- segmented advertising campaigns;
- remarketing;
- email distribution;
- thematic blog with helpful tips.
Canada eCommerce trends
The number of e-commerce users grows every year.
In 2022, Canada has over 27 million users.
That’s 75 percent of the population.
That is why it is so important to know which trends in e-commerce will be relevant to your region.
eCommerce trends 2022
We know exactly which eCommerce trends 2022 will be the most effective in our market:
- More payment and delivery options
For example, your customers can use not only credit and debit cards but also various e-wallets and cryptocurrency.
Also, make sure that buyers can specify in your account several addresses and manage where to send the goods.
- Loyalty and subscription programs
Loyalty programs are a win-win option when you need to encourage your regular customers and attract them to the site where they can make new purchases.
In turn, subscriptions to the site are a great opportunity to remind the customers about your products, as well as to inform them about the most current updates of your range.
- Video marketing
Video is a real must have for a successful promotion of your product! It works much more efficiently than photos, as it gives users a complete understanding of what kind of product you offer them.
Use videos on the site and social networks, and you will maximize coverage. With such content, you will not only attract new customers but also encourage those who doubted if they need to buy.
About Zwebra
Self-promotion of the brand in eCommerce requires a lot of effort and experience.
That is why most brands prefer to delegate this work to eCommerce consultants, who know exactly how to make online commerce work for you.
Among all agencies providing such services, we recommend to pay your attention to Zwebra:
- Wide experience in different niches;
- High client satisfaction rate;
- Individual approach, allowing you to find a unique solution for your business.
Choose Zwebra to grow your eCommerce business!
Contact Us
Email: hello@zwebra.com
Phone: (437) 344 4010
